Aim: The delegate will learn how to use the PESTLE & SWOT models effectively in setting a strategic business plan. 

By the end of this module the delegate can: 
  • Explain the history of PESTLE & SWOT and how they are applied 
  • Demonstrate how to use the PESTLE tool 
  • Demonstrate how to use the SWOT tool 
  • Show how to build a PESTLE & SWOT analysis