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Strategic Analysis - SWOT & PESTLE (2020)
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Aim: The delegate will learn how to use the PESTLE & SWOT models effectively in setting a strategic business plan.
By the end of this module the delegate can:
Explain the history of PESTLE & SWOT and how they are applied
Demonstrate how to use the PESTLE tool
Demonstrate how to use the SWOT tool
Show how to build a PESTLE & SWOT analysis