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Online Marketing - The Basics (2020)
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Aim: The delegate will learn the basics of on-line marketing and understand more about how websites work and social media.
By the end of this module the delegate can:
Understanding the formula for business growth and the components of a ‘Marketing System’
Constructing and using a customer database
Developing a website that works
Coordinating off-line collateral and harnessing the power of social media